Typography

Boostmyshop needs – as a human brand – to be friendly, warm and structured. It’s in this sense that Arial and Poppins allows it to convey these values to its customers.

Arial and Poppins have no impasto, sans serif, good digital readability and printed on paper with many thickness possibilities.

Arial is a classic font used for its high readability.

Arial is a classic font used for its high readability.

Headings

Native to Microsoft’s outbound products, Arial is accessible to a very wide audience.

Download Typeface

Poppins is a Google font selected because of its rounded lines and strict character.

Poppins is a Google font selected because of its rounded lines and strict character.

Paragraphs

Designer : Indian Type Foundry, Jonny Pinhorn.

Download Typeface

Heading 1

USAGE

• Page Headings

• Major Section Headings

• Emphasized Words

SPECIFICS

Font: Arial Bold

Size: 58px

Bottom Margin: 50px

Heading 2

USAGE

• Section Headings

• Blog Body Headings

• Product Headings

SPECIFICS

Font: Arial Bold

Size: 40px

Bottom Margin: 30px

Heading 3

USAGE

• Sub Headings

• Call To Action Headings

• Blog Sub Headings

SPECIFICS

Font: Arial Bold

Size: 32px

Bottom Margin: 30px

Paragraph

USAGE

• All content

• Call To Action

• Blog content

SPECIFICS

Font: Poppins Regular

Size: 18px

Line Height: 30px

Arial Regular

aåbcçd∂eéfƒghiîjklmµnñoøpqœrstuüvwxyz
AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
0123456789º(.,’”-;:)!?&©˙˚π®†≈◊™£¢∞§•ªº

Poppins Regular

aåbcçd∂eéfƒghiîjklmµnñoøpqœrstuüvwxyz
AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
0123456789º(.,’”-;:)!?&©˙˚π®†≈◊™£¢∞§•ªº

Arial Bold

aåbcçd∂eéfƒghiîjklmµnñoøpqœrstuüvwxyz
AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
0123456789º(.,’”-;:)!?&©˙˚π®†≈◊™£¢∞§•ªº

Poppins Bold

aåbcçd∂eéfƒghiîjklmµnñoøpqœrstuüvwxyz
AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
0123456789º(.,’”-;:)!?&©˙˚π®†≈◊™£¢∞§•ªº

The quick brown fox jumps over a lazy dog.

One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections. The bedding was hardly able to cover it and seemed ready to slide off any moment. His many legs, pitifully thin compared with the size of the rest of him, waved about helplessly as he looked. “What’s happened to me?” he thought. It wasn’t a dream.

His room, a proper human room although a little too small, lay peacefully between its four familiar walls. A collection of textile samples lay spread out on the table – Samsa was a travelling salesman – and above it there hung a picture that he had recently cut out of an illustrated magazine and housed in a nice, gilded frame. It showed a lady fitted out with a fur hat and fur boa who sat upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer.

Gregor then turned to look out the window at the dull weather. Drops of rain could be heard hitting the pane, which made him feel quite sad.