Typography
Boostmyshop needs – as a human brand – to be friendly, warm and structured. It’s in this sense that Arial and Poppins allows it to convey these values to its customers.
Arial and Poppins have no impasto, sans serif, good digital readability and printed on paper with many thickness possibilities.
Arial is a classic font used for its high readability.
Headings
Poppins is a Google font selected because of its rounded lines and strict character.
Paragraphs
Heading 1
USAGE
• Page Headings
• Major Section Headings
• Emphasized Words
SPECIFICS
Font: Arial Bold
Size: 58px
Bottom Margin: 50px
Heading 2
USAGE
• Section Headings
• Blog Body Headings
• Product Headings
SPECIFICS
Font: Arial Bold
Size: 40px
Bottom Margin: 30px
Heading 3
USAGE
• Sub Headings
• Call To Action Headings
• Blog Sub Headings
SPECIFICS
Font: Arial Bold
Size: 32px
Bottom Margin: 30px
Paragraph
USAGE
• All content
• Call To Action
• Blog content
SPECIFICS
Font: Poppins Regular
Size: 18px
Line Height: 30px
Arial Regular
aåbcçd∂eéfƒghiîjklmµnñoøpqœrstuüvwxyz
AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
0123456789º(.,’”-;:)!?&©˙˚π®†≈◊™£¢∞§•ªº
Poppins Regular
aåbcçd∂eéfƒghiîjklmµnñoøpqœrstuüvwxyz
AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
0123456789º(.,’”-;:)!?&©˙˚π®†≈◊™£¢∞§•ªº
Arial Bold
aåbcçd∂eéfƒghiîjklmµnñoøpqœrstuüvwxyz
AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
0123456789º(.,’”-;:)!?&©˙˚π®†≈◊™£¢∞§•ªº
Poppins Bold
aåbcçd∂eéfƒghiîjklmµnñoøpqœrstuüvwxyz
AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
0123456789º(.,’”-;:)!?&©˙˚π®†≈◊™£¢∞§•ªº
The quick brown fox jumps over a lazy dog.
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections. The bedding was hardly able to cover it and seemed ready to slide off any moment. His many legs, pitifully thin compared with the size of the rest of him, waved about helplessly as he looked. “What’s happened to me?” he thought. It wasn’t a dream.
His room, a proper human room although a little too small, lay peacefully between its four familiar walls. A collection of textile samples lay spread out on the table – Samsa was a travelling salesman – and above it there hung a picture that he had recently cut out of an illustrated magazine and housed in a nice, gilded frame. It showed a lady fitted out with a fur hat and fur boa who sat upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer.
Gregor then turned to look out the window at the dull weather. Drops of rain could be heard hitting the pane, which made him feel quite sad.